Listening to the many callers from our Two Podcasts a week I keep hearing about the Internet as a BUSINESS.  I do believe the Internet is a Viable business for the 1-2% of Developers of Applications, and creators of Valuable TOOLS and SOFTWARE.

But for the budding Marketer, the person who is seeking to create a Part or Full Time Business, the INTERNET is nothing more than a Bridge of Communication to establish Credibility and Authority and develop strong Customer Relations…

As Donald Lee Photograph below, so well illustrates that BRIDGE for many seems Foggy and difficult to traverse.  There is new terminology, programs being offered, seemingly, daily.  I have listened to many who feel lost and willing to Forgo the Internet as a TOOL to build a business.

So let’s spend a moment to see if we can CLEAR the path and demonstrate who simple this wonderful Global Bridge (The Internet) can easily be traversed, but for many is seems shrouded in a bank of fog.

Going back to the previous  post we can review the steps needed before the Journey begins and what needs to be done to prepare using the Internet.

Once the above are in place, a Plan of action needs to be implemented.

1. What is you Goal for Internet Activity?
2. How much Time are you willing to invest?
3. Is your Budget set at realistic numbers?

To effectively use the Internet as a Communication Bridge you need to build a list of interested prospects to your Product or Service.  Having your own hosting account and C-panel will allow you to build attractive Capture pages to gather information to communicate further about WHO YOU ARE and learn more about WHO YOUR PROSPECTS ARE and what their needs and wants might be.

Before and while that is going on, YOU need to be building a PRESENCE and credibility as the GO TO Person for the Product or Service which is YOUR passion.

We will be addressing each of these methods in Detail in subsequent posts:

Building that Clear Vision Bridge on the Internet

• Branding
• Blogging
• Effective Social Media

The above methods are Low to No Cost and require a Plan of Action

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• Using Internet Marketing to Create a Competitive Advantage (e-commerce-marketing.suite101.com)

• Declaring your Definite Major Purpose
• Establishing a Business plan with definite date of inception and a Plan of Action
• Creating a reasonable Budget and Cash Flow Projections
• Research the market
• Surround yourself with a Mastermind Alliance

In the Previous Post we discussed  Basics of Getting an On-line Business moving forward and the requirements needed.

• Get the Foundation (Plan of Action, Budget, Market Research)
• Secure Domain names
• Hosting
• Autoresponder system set up

Toady I want to focus on the First Section, assuming your Business Plan and Budget are handled we then need to focus on Market Research, Keywords and choosing a Domain Name/Names.

Depending on the business model you chose:

• Affiliate Marketing
• MLM/Network Marketing
• Direct sales of Created products

you will approach these task differently.  I enjoy focusing on Personally Created Products for Direct sales because they allow Control of all aspects. Affiliate marketing is lucrative but you are always at risk of product owner changing the Game as you find with MLM marketing

There is a series of 4 Product Creation Video on my Channel at YouTube]

Here is the first for your pleasure

But regardless the Business Model You chose, THE FIRST THING, after researching the market competition,  is Choosing one or More Domain names.

There is much written on the importance of Domain name Length and how to format the words..

All one word or hyphenated.

The following articles bring up some points regarding Length and Format

Domain Names affect SEO?

Statistics on Domain Name Length

and

Is Your Domain Name Hurting Sales

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• Smart Entrepreneurs Start With a Cookbook (startupprofessionals.com)

Today’s Topic:

One thing has been obvious to me, consulting with those aspiring to establish an Internet business or integrate the Internet with existing off-line business…

Many are burdened with the concern of NOT having credibility in the On-line Market place and it IS a reality.

But a concern that can be easily mitigated, following some Obvious steps in creating your Brand and Business Venue

Credibility is one of the most critical factors that will affect your online business success. Being credible is simply the perception of being trustworthy and believable. Why do people buy brand name goods and services on the Internet and in the off-line world? One of the key reasons is that the brand represents a level of quality that they know and trust.

So how can you build credibility on the Internet for your business?

A key factor is being consistent. People are more likely to trust a business or person who acts in a similar manner most of the time. For example, if your publish a newsletter to your customers or potential clients, aim for similar quality in each issue. Also, be consistent in your style of writing. Publish on a regular basis – irregular publication schedules cause confusion in the minds of your readers.

Consistency applies to every aspect of your business. Don’t change your guarantee terms every couple of weeks. Ensure that all your products or services consistently meet the quality and value standards that your are promoting.

Credibility is something that is earned. Therefore, you need to give of yourself to get trust back in return. There are many ways to do this. Some software businesses offer free trial periods so the customer can try before they buy. Others offer a “shareware” version for people to trial. This process enables the potential customer to check that your product will do the job you say that it will.

Sharing your knowledge is a useful way to build your credibility. This can be done through monitoring discussion lists and boards that your potential customers frequent. Answer questions that they pose. Be a regular contributor to the list so that people come to know and respect your knowledge. One method I have found to be very rewarding is to regularly Podcast Talk Shows,  interacting with others about topics we share a common Bond.  Download any or all of the past episodes of The Focus Society of Overachievers and  BMC Talk Show

Making outlandish claims in advertisements or web site can harm your credibility. Telling the truth is always the best way. Ensure that your products or services provide more value than promised. (Wallace Wattles said it best, “Always deliver more REAL Value than You Receive in Cash Value”)  Take the time to walk in your customers’ shoes before writing your ad copy or your web site promotional material. This will enable you to clearly state benefits that your potential customers are looking for in a way that they will find believable.

Sincere and real Testimonials can be a powerful way to generate trust in your product or service. A testimonial is a statement from a happy customer saying how your product or service helped them. Set up systems to gain unsolicited testimonials whenever you can. When you gather testimonials to publish on your site, ensure that you have permission to publish them. Also, never make up testimonials to boost your credibility as more often than not you will be caught out and be discredited. (the New FTC regulations address these concerns very clearly)

Don’t just state what your qualifications are on your web site or in your promotional material. Instead, state how your qualifications can benefit your potential customers. For example, state how your expertise will provide the solution your prospect needs in a way he or she will understand.

Following sound business practices will help your credibility also. This includes ensure that your business address and phone numbers are clearly shown on your web site. Also, ensure that you are contactable via phone and email and respond promptly to each contact. Have you had phone messages or email that were never responded to? How did that influence your perception of the business?

Prompt delivery of what has been ordered also helps build the right impression of your business. So too does quickly responding to claims on your guarantee. Efficient business procedures that are focused on providing customer satisfaction will always help your business image and credibility. If you are delivering Digital products, periodically monitor you LINKS

Strong credibility takes a long time and much effort to build. It can be destroyed quickly and sometimes can never be regained. Have you noticed that once a person or a business gains a bad reputation it can be extremely hard to change? For your business to achieve it’s full potential, it is important that you set standards and live by them so that you are constantly building your credibility.

Remember that each thing you do in your business will affect the image of your business. Being focused on providing solutions to your customers, providing consistent quality and value for money, and being accessible will all help you achieve the credibility your business needs to succeed.

These, and other Business Building topics are Discussed at length in our Forum, in the Membership site,  Beginners Marketing Class and the Weekly Subscription based Webinar series, Building a Web Based Business from Scratch Social Media has been a very productive Venue for anyone to establish Credibility on the Internet rapidly, if common sense practices are employed

Some of the links above will direct you to products , which if purchased will generate modest commission to me.
Other products are proprietary and will generate larger Gross compensation to me..I like Those kind
That is why I am in business to earn Net Income, and I hope you will soon enjoy the same benefit of being IN Charge of your Income, regardless of the Nanny State

It is Time to get back to the Basics of Building a Business

This blog was launched with the help of the ole’ Bald Guy Mike Paetzold and I appreciate his professionalism.

The Blog was produced in conjunction with the Membership site Beginners Marketing Class launched to help aspiring Marketer to establish a solid BUSINESS Foundation, before investing too many dollars  Chasing Rainbows

We established an Easy One -Two-Three process of creating,  implementing and Growing Your Business, regardless the model in a community atmosphere.

The fundamentals:

• Declaring your Definite Major Purpose
• Establishing a Business plan with definite date of inception and a Plan of Action
• Creating a reasonable Budget and Cash Flow Projections
• Research the market
• Surround yourself with a Mastermind Alliance

These simple statements have been discussed and re-discussed here on the Internet and in seminars for years. But the truth is they STILL are required for the a smoother and more successful Creation and building of a Business.

But we know the way of  Getting Things Done is to create the Habit and work ethic through focusing positive energy into your Subconscious Mind for a period of time (21 Days according to Maltz)

Visit our Forum and Download the 2 years of Podcasts , showing real applications of these principles..

But OK enough of the Chatter and on to the Meat and Potatoes.

What does all this  COST?
How Long does it Take to be Successful?

For the past five years I have listened to every story possible on how so many have spent so much and have not enjoyed the Benefit of “success”, and almost everyone suffered the same Mistake…

They Bought the Farm before they conducted a soil check.
They Started framing before they Built the Foundation.

Let’s STOP making same mistakes and JUMPING in without preparation. Take the time and follow the above steps, stop by our FREE Forum , register and read, ask questions and enjoy positive answers. Join us live on our Wednesday Podcast

BASIC Costs to get started  after YOU have decided the Business model, established a Business plan and Rudimentary Budget:

1. Secure a Domain name (specific to the major Premise of your Business or it’s actual name. i.e  beginnersmarketingclass.com
   Cost: typical $10.00 for first year and any additional extensions .net .info etc. There is discussion as to whether you should secure name for only one Year or longer. Argument for longer procurement is “you are more Established” to those researching your Company’s integrity.
2. Secure adequate Hosting. I have used the service linked here for the past year and have been pleased with the UP-TIME and SUPPORT.. Price is right at $45.00 for the year. The hosting will be providing the C-panel with wonderful Video Tutorials and more information is available to Members of our Weekly Webinar series. It is from this simple Platform you can create YOUR squeeze, lead capture and Splash pages, set up your own Forum, and install Wordpress Self-hosted Blog.
3. Obviously, I encourage the Joining of our Subscription based Webinar Series, Building a Web based Business from Scratch Cost $9.95 per month and all past episodes immediately accessible through the Archive.
4. The only other Major Cost Item needed to start developing the relationships with your potential customer base is a quality Auto-response E-mail mailing system. For the past 5 years I have found none better than Aweber for my need. The Support is phenomenal (real people 6 days a week) and the crew is always introducing unique NEW twists to become more effective as a Professional Marketer, especially in the most critical follow up
5. Then the Time and Energy is spent Directing like minded Traffic to your sites..
   Cost: YOUR Habitual Time allocation to a solid WORK ethic

So there we are…
Basics of Building a Business

• Get the Foundation
• Domain name
• Hosting
• Autoresponder

If you want to feel confident about learning the How To and receive encouragement personally from peers join our Mastermind and get involved with the Webinar

Investment, beside your time and energy,
Annual: $45 (web Hosting)+$10 (Domain Name)+ $120 (Webinar series)+ $193.80 (Autoresponder)

Total $369.00  (Amortized $30.75/month) plus the BURNING DESIRE to develop and operate the Mindset of a Business Person

Experience has shown me there usually is no need for “expensive”  Courses, and Tricky Software to Create , and Build a Successful Internet Business.

So what are your Waiting For?

Let’s get together and Prosper

Disclaimer:  Some of the links above will direct you to products , which if purchased will generate modest commission to me.
Other products are proprietary and will generate larger Gross compensation to me..
That is why I am in business to earn Net Income, and I hope you will soon enjoy the same benefit of being IN Charge of your Income, regardless of the Nanny State

I am sorry

I was surprised this morning when I received 12 Emails from ME!

All were Blog Post announcements about this blog, which I had set through the Dynamic Blog Broadcast Feature found in Aweber. I had been tutored well about using this system by the helpful Staff at Aweber and watching the instructional Video….

But I failed to understand how to use the Proper Feed Link.

I called the customer service on this bright Saturday 6AM pacific and they were helpful in showing me my Mistake, which had nothing to do with their program.

What’s the point?

Anyone desiring to build a New Business or expand an existing profit center and  Incorporates NEW Technology must be willing to Gain Self Knowledge or Hire the Expertise to assure a smooth operation.

I made an error and apologized to my Subscribers for the Flood of E-mail notices. Some of them turn the Lemons into Lemonade and actually read the blog post form “yesterday’ and commented relevant thoughts which, of course, helped their Branding  and Traffic on the Internet.

What’s the Moaral?

I believe one must be ready to ACT Get it Going
and if mistakes occur..

Shake it off and move forward.

Those of you accepting the 100 Day Dash to Success, gain new Knowledge but apply Action ASAP.  Don’t be afraid Of MISTAKES

The successful man will profit from his mistakes and try again in a different way.
Dale Carnegie

Don’t forget my offer for a 1/2 hour FREE Business evaluation.

We can Mastermind and come up with Plan of action to
assure your year end goals becoming a reality