In the last post we discussed the Internet as a Bridge of Communication

In order to effectively use that bridge we need to Define who is driving the Vehicle across that bridge. There are many ways to effectively Brand yourself on the Internet.

• Be sure to post suitable Picture at every Opportunity.  Either personal Picture if Branding SELF or an appropriate Company Logo
• Be sure you have a written Plan of Action for spreading your Brand over the Internet through The Social Media, Advertising Exchanges, Forums, and Groups relative to YOUR Niche

Branding is the process of creating distinctive and durable perceptions in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of personality, quality, origin, liking and more. Here’s why the effort to brand your company or yourself pays off.

The following points are directed to Off-line sales and services, but apply to On-line also. The advantage of On-line Branding  is the COST of branding is more in terms of Time and Energy,  not hard capital

1. Memorability. A brand serves as a convenient container for a reputation and good will. It’s hard for customers to go back to “that whatsitsname store” or to refer business to “the plumber from the Yellow Pages.” In addition to an effective company name, it helps when people have material reminders reinforcing the identity of companies they will want to do repeat business with: refrigerator magnets, tote bags, datebooks, coasters, key rings, first aid kits, etc.

Memorability can come from using and sticking with an unusual color combination (FedEx’s purple and orange), distinctive behavior (the gas station whose attendants literally run to clean your windshield), or with an individual, even a style of clothing (Author Tom Wolfe’s white suits). Develop your own identifiers and nail them to your company name in the minds of your public.

2. Loyalty. When people have a positive experience with a memorable brand, they’re more likely to buy that product or service again than competing brands. People who closely bond with a brand identity are not only more likely to repurchase what they bought, but also to buy related items of the same brand, to recommend the brand to others and to resist the lure of a competitor’s price cut. The brand identity helps to create and to anchor such loyalty.

Consider the legions of car owners who travel up to 2,000 miles at their own expense to attend a Saturn celebration at the company’s plant in Spring Hill, Tennessee. That’s loyalty. And supposedly, more people have the motorcycle brand “Harley-Davidson” tattooed on their body than any other brand name. That’s out-of-this-world loyalty.

3. Familiarity. Branding has a big effect on non-customers too. Psychologists have shown that familiarity induces liking. Consequently, people who have never done business with you but have encountered your company identity sufficient times may become willing to recommend you even when they have no personal knowledge of your products or services. Seeing your ads on local buses, having your pen on their desk, reading about you in the Hometown News, they spread the word for you when a friend or colleague asks if they know a ____ and that’s what you do.

4. Premium image, premium price. Branding can lift what you sell out of the realm of a commodity, so that instead of dealing with price-shoppers you have buyers eager to pay more for your goods than for those of competitors. Think of some people’s willingness to buy the currently “in” brand of bottled water, versus toting along an unlabeled bottle of the same stuff filled from the office water cooler.

The distinctive value inherent in a brand can even lead people to dismiss evidence they would normally use to make buying decisions. I once saw one middle-aged Cambridge, Massachusetts, intellectual argue to several colleagues that Dunkin’ Donuts’ coffee tastes better than Starbucks’. So contradictory was this claim to the two companies’ reputations for this demographic group that the colleagues refused to put the matter to a taste test.

5. Extensions. With a well-established brand, you can spread the respect you’ve earned to a related new product, service or location and more easily win acceptance of the newcomer. For instance, when a winery with a good reputation starts up regional winery tours, then adds foreign ones, each business introduction benefits from the positive perceptions already in place.

6. Greater company equity. Making your company into a brand usually means that you can get more money for the company when you decide to sell it. A Coca-Cola executive once said that if all the company’s facilities and inventory vanished all around the world, he could walk into any bank and take out a loan based only on the right to the Coca-Cola name and formula.

7. Lower marketing expenses. Although you must invest money to create a brand, once it’s created you can maintain it without having to tell the whole story about the brand every time you market it. For instance, a jingle people in your area have heard a zillion times continues to promote the company when it’s played without any words.

8. For consumers, less risk. When someone feels under pressure to make a wise decision, he or she tends to choose the brand-name supplier over the no-name one. As the saying goes, “You’ll never be fired for buying IBM.” By building a brand, you fatten your bottom line.

We tend to think of Branding as a Logo on a Physical Product, but on the Internet it is important to build credibility of YOUR Ability to Deliver, since most Internet sales are comprised of Service Products, such as:

• Training information.
• Coaching and mentoring.
• MLM leadership to build a downline.
• Software tools and systems.

People buy from People they know and trust. In order to Develop YOUR Brand on the Internet you need to develop the reputation as a PROVIDER of Valued products and Services. Learn to Over deliver and provide impeccable Customer Service.

One of the best example of branding in a niche I have noticed in a short time is John Brand and his company, Buckaroo Leather Products.

John created the branded name BuckarooJohn and has used that for all Social Media (Twitter, Facebook, etc). Hebecame active in forums in his niche (horse enthusiasts) and always used the Signature, BuckarooJohn along  with his Picture at work.

Between his Blogging, effective website design and updating, allocating hour or so a day on proper Social Media Networking his company has enjoyed Increased Sales and Profits with little Capital Outlay, primarily through consistent, applied action, following the well designed PLAN.

If you would like to know more on the simple techniques BucakrooJohn used, call for a quick 1/2 Hour FREE evaluation.

Look at my “signature” below, which goes out on all E-mail and any other HTML ready publication. This is a Free Service from
WISESTAMP.COM

Chuck Bartok
Consultant-Horse Barns-Gardener
Tel: 1-530-798-0245

Contact Me

Blog: You Can Build It Are you Driftwood, on the Sea of Business Building?

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• Building your brand and brand story (slideshare.net)
• Building Your Brand (corporate-marketing-branding.suite101.com)

• Declaring your Definite Major Purpose
• Establishing a Business plan with definite date of inception and a Plan of Action
• Creating a reasonable Budget and Cash Flow Projections
• Research the market
• Surround yourself with a Mastermind Alliance

In the Previous Post we discussed  Basics of Getting an On-line Business moving forward and the requirements needed.

• Get the Foundation (Plan of Action, Budget, Market Research)
• Secure Domain names
• Hosting
• Autoresponder system set up

Toady I want to focus on the First Section, assuming your Business Plan and Budget are handled we then need to focus on Market Research, Keywords and choosing a Domain Name/Names.

Depending on the business model you chose:

• Affiliate Marketing
• MLM/Network Marketing
• Direct sales of Created products

you will approach these task differently.  I enjoy focusing on Personally Created Products for Direct sales because they allow Control of all aspects. Affiliate marketing is lucrative but you are always at risk of product owner changing the Game as you find with MLM marketing

There is a series of 4 Product Creation Video on my Channel at YouTube]

Here is the first for your pleasure

But regardless the Business Model You chose, THE FIRST THING, after researching the market competition,  is Choosing one or More Domain names.

There is much written on the importance of Domain name Length and how to format the words..

All one word or hyphenated.

The following articles bring up some points regarding Length and Format

Domain Names affect SEO?

Statistics on Domain Name Length

and

Is Your Domain Name Hurting Sales

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• Smart Entrepreneurs Start With a Cookbook (startupprofessionals.com)

The Autumnal Equinox arrived 5:30 Pm eastern time today and tomorrow marks the 265 day of 2009, leaving us 100 Productive Days to enjoy a successful 2009.

The Fall season has traditionally been a Time of Harvest, reaping the benefit of preparing the soil, nurturing your crop and adjusting practices during the season for unplanned circumstances (Storms, Drought etc).

Fall, the Time of Abundance

There are several dynamic programs on the Internet pointing to the 100 day Challenge. 265 days have past in 2009 and many Entrepreneurs are looking at their results compared to Goals and projected Income.

Some have claimed the challenges of a economic downturn have made impossible to live up to projections. There have been industries hard hit by the Economy, but, by and large, the Home based Business Market has experience booming  growth  in this past year.

Where do you sit?

Are you on track to enjoy the accomplishment you designed?

Have you spent the past months blaming “outside influences” on your home based  business lagging in sales in Profit?

Regardless the answer, the are some procedures to assure the final 100 days of 2009 to meeting you planned expectations.

This video was produced to talk about a complete year of business planning and application of effort, but it the concept can apply to the following 100 Productive days of Fall.

What can be done in 100 days to bring our goals in Line?

• Take a moment to analyze past 8 months application of Marketing Habits against results.
• Figure out How many contacts are needed
• How many presentations are needed
• Involve your Mastermind Alliance
• Find an aggressive accountability Partner

Over the past 40 years these techniques have worked very well for me and many sales associates.
Find out how easy.

I have always offered a FREE 1/2 Hour Business evaluation. Let’s hook up and assure your final 100 days of 2009 providing the joy and benefit of Completed Goals and expected Income.

Call Me for the FREE evaluation and let’s Mastermind

1/2 hour Business Evaluation

…..or get in contact with your existing Business Coach and Declare your Action to Assure a Successful 2009

Join us on our Wednesday Business development Podcasts

9:30 Pm Eastern
1-724-444-7444 #13372

Beginners Marketing Class Talk Show

Bright Ideas!

Yes look at the last Blog Post, Egad!
March 2009
Six Months ago!

So what?
Many would say.

Well, I finally realized my Blogging and
my Internet Related Income were Synergistic.

I have been having great results with my Off-line clients, directed to utilizing all the wondrous tools for Social Networking. And the positive results, based on metrics, all pointed back to consistent quality Blog Content. Yes they followed the Advice from their consultant…

But he wasn’t following his own Mantra!

Foolish Man

Senility???
Always a good excuse to my wife.

But the bottom line is while I was spending time working with my clients, helping my wife through some medical challenges,
and allowing Procrastination to creep in,
as blogging diminished, so did my list
building and therefore, the complete cycle got short circuited
and of course,
INCOME diminished.

So what!

My Offline Clients businesses were growing, referrals came in and
bills got paid….

BUT, let’s face the facts, Blogging about your passion, sharing your ideas with others is such a rewarding expenditure of Time and Energy and a
way to help build your wealth.

So here is my Public Declaration, hold me accountable.

Minimum once a week Blogging on my 5  Sites.
On this Blog we are going to follow the progress of an actual New Business venture, obviously tied to Product Creation, Masterminding, applying Advertising Skills and massive action to market successfully Product the Public has expressed a need for.

A lot of the tools, systems and methods are outlined very clearly in Beginners Marketing Class

Remember, if you have a desire to start or expand your self-directed business,
the first step is the Mastering of the Mindset of an Entrepreneur.

Watch this quick video.

And if you are interested in creating Your own Affiliate marketing, Membership Site and Direct Response Marketing program, Join Focus Society Lifetime Membership, which includes Lifetime Beginners Marketing Class membership

Leave a Comment and  I will send you a FREE copy of my favorite Procrastination Book

Leave a Comment

And the headline was a battle. Seems like the Blog world is full of
“Don’t let the Recession Get You Down”, “Recession Proof your Business”,
“Wonder Guide to Wealth in Recessionary Times” ad nauseatum.

But I get tired of hearing the “Gurus” always start by tearing things  and people Down and then offering the “Panacea of the Hour”

There is nothing different This Year over the Past 1,000’s of years for Business Opportunity, except the Novice Executive Branch and Idiotic Spendocrats in Washington meddling and debasing the Free Market and encourage DEBT; but they  are only temporary set-backs for Entrepreneurs or just bumps in the road.

The resilient Entrepreneur, possesses the Proper Mindset

2009 IS a Great Year for the Entrepreneur who follows the 6 easy steps presented in Napoleon Hill’s Think and Grow Rich. We at Beginners Marketing Class have been discussing and implementing this Powerful Road Map to our businesses.

This quick Audio allows Entrepreneurial Aspirants to Focus on these steps and, with the Help of the Master Mind found at Beginners Marketing Class,  Create, Implement and Grow a Successful business in these Exciting Times Click Here to Download your Free Audio

Many Members of Beginners Marketing Class in 2008 and into 2009 have enjoyed their businesses Explode to new Levels.
Just to name two: Kevin, askMreBay, Johnson from South Carlina and Denise McNerny, from Perth Australia. Denise and Kevin have been able to Generate sufficient Income form their Self-directed Businesses to quit their Outside Jobs, enjoy a Lifestyle dreamed for by many.

Listen to what Denise feels about Beginners Marketing Class and The Focus Society Mastermind

[display_podcast]

And some Good words from Kevin Johnson

The Blog for Beginners Marketing Class  was started a little over a year ago.
There are many exciting posts from September 2007 when I was fortunate to attend the World Internet Main Event and enjoy the Networking and Knowledge that can only be gained through Events of this type. The Marketing Ideas were not new, just freshly presented by exciting individuals who project their Passion for the Lifestyle They Chose

The Marketing Ideas and the success patterns all held a Commonality…

They followed the principles of Commerce established in Proverbs, Think and Grow Rich, The Master Key and The Science of Getting Rich. These 4 books, when studied, not read, will assure the Success of anyone, regardless the business Model.

I have been so passionate about the Content for the past 2 years I have been Hosting a Lively Interactive Talk Shows, discussing the application of these principles. There was a Definite Major Purpose for this dialog……

I wanted to share a Flow of reality, coupled with the content of Think and Grow Rich, and the other books, with as many Eager marketers and business developers as possible.

So the past 4-5 months have been focused, with the Creative help of  Sam Camerano, on producing a finely edited 40 Hours of exciting dialog,  to be delivered to your Home loaded with videos on a “State of the Art” Mp4 Player and 4 Backup CDs.

Talk about a Real Funnel! Chapter by Chapter of Think and Grow Rich discussed and applied in Today’s Business environment, allowing YOU to FOCUS on the skills necessary to Grow and Nurture Your Business, regardless the model.

The total package only uses 2 GB of the 4 GB storage, allowing you to makes your notes, download to your computer with the enclosed USB cable and use this as a Personal Training Device to Keep your Thoughts Focused on the Main Thing….

Growing YOUR Successful Business.

Decision has been made to offer a built in Affiliate position paying two Levels, 30% First Tier and 20% second Tier. This  creates incentives for MLM Network Leaders to point their business builders to such a Useful TOOL and they in turn,  have opportunity to Use the Funded Proposal as a revenue generator to cover their New Business Operating expenses.

Here are some excerpts of several episodes.
Listen to the excitement and Passion.

Sign up today for Update Newsletter and be eligible for
some Early Bird bonuses.

www.focus40now.info

ADDED Bonus…..

Lifetime Members of Beginners Marketing Class will be Eligible for Focus 40 at Cost.

A good reason to consider a Lifetime Membership in Beginners Marketing Class